DECA Sales is your growth partner for key account management, integrated field force execution, and market entry in Germany for FMCG food and non-food brands.
From strategy to reporting, every module is built to accelerate listings, distribution, and sell-out.
Market entry, positioning, target-group analysis
Grocery, discount, drugstore: listings & negotiations
Field force, POS execution, shelf performance
National coverage, distribution build-up
Promotions, trade marketing, campaigns
KPIs, AI-supported analysis, scaling
Grocery, discount, drugstore and specialist retail with direct access to decision-makers.
KAM + field force + processes in one accountable setup.
Germany is a growth market. We open the right doors fast.
Listing, distribution and rotation, measurable and reliable.
Interim leadership plus operational manpower for fast impact.
More than 20 years of experience each, combined in one sales agency for SMEs and international brands.
Business economist. 20+ years in FMCG retail and wholesale (grocery, discount, foodservice, drugstores, DIY). Specialist in acquisition, sales organization build-up and leadership in transition and turnaround phases. Teams up to 65 employees.
Many years as agency owner and founder of regional and national service organizations and sales agencies in FMCG food and non-food.
We help companies win in Germany with sales solutions built for revenue impact.
Food and non-food companies that want to launch in Germany.
Small and medium companies that want to outsource sales.
Established brands looking for flexible sales solutions.
Companies that need temporary or permanent sales support.
Back-office structures with optimization potential.
A snapshot of typical projects across FMCG food and non-food.
Commercial activation, promotion steering and close retail coordination in discount channels.
Go-to-market setup with KAM, field force and listing priorities for a Germany launch.
Build-up of sales structures and assortments including KPI-based execution management.
Clear milestones with ownership, implementation and measurable impact.
Current-state audit, channel and account priorities, target model and immediate sales actions.
Execution in key accounts, field activation, KPI cadence and daily steering routines.
Stable processes, reliable reporting, clear forecast and handover to internal teams.
In transition phases, we step in as interim CSO, customer group lead, or key account lead with clear goals and immediate execution.
